Last updated: 2/25/2025

Welcome to Innovation Theory. We value your privacy and are committed to protecting any personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or use our website located at https://innovationtheory.com (“Site”), as well as any related services, sales, marketing, or events. By using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described here, please discontinue use of our Site.‍

1. Information We Collect

We may collect both personal and non-personal information from you when you use our Site. The types of information we collect include:

Personal Information:‍

• Contact Details: Name, email address, and any other information you provide through contact forms, sign-up forms, or email correspondence.
  
• Account Information: If you create an account, we may collect login credentials (username, password) and other profile details.
• Payment Information: In the event we offer paid services or products, we (or our third-party payment processors) may collect billing and credit card information for processing transactions.

Non-Personal Information:

• Usage Data: Information about how you interact with our Site (e.g., pages viewed, links clicked, time spent on pages).
  
• Device & Log Data: IP address, browser type, device type, unique device identifiers, operating system version, and other system settings.
  
• Cookies & Tracking Technologies: We may use cookies, beacons, tags, and scripts to collect information about your browsing activities and personalize your experience.

2. How We Use Your Information

We use the collected information for various purposes, including:‍

• To Provide and Improve Our Services: Delivering content, features, and services; personalizing content; diagnosing technical issues.
  
• To Communicate With You: Responding to inquiries, sending administrative and promotional emails, updates, newsletters, and other marketing materials (where permitted by law).
• To Process Transactions: Facilitating billing and payments for any premium services, products, or events.
• For Analytics and Performance: Monitoring and analyzing trends, usage, and activities to understand user behavior and improve our offerings.
• For Security and Compliance: Protecting against illegal activities, unauthorized access, fraud, and other potential threats; complying with applicable laws and regulations.

3. Legal Basis for Processing (If Applicable Under GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using your personal information depends on the personal data in question and the context in which we collect it. Generally, we process your data where:

• We have your consent (e.g., to send marketing communications).
  
• The processing is necessary for the performance of a contract (e.g., providing the services you requested).
• It is in our legitimate interests (e.g., improving our Site, detecting fraud, or ensuring security) and not overridden by your data-protection interests or fundamental rights and freedoms.
• We have a legal obligation to collect personal information from you.

4. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you, including to serve interest-based advertising and perform analytics. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you choose to disable cookies, some features of our Site may not function properly.

Types of cookies we may use include:

• Essential Cookies: Necessary for the operation of our Site.
  
• Performance/Analytics Cookies: Help us analyze how users interact with our Site.
• Functionality Cookies: Used to recognize you when you return to our Site and personalize content.
• Targeting/Advertising Cookies: Track your browsing habits to enable us to show advertising relevant to your interests.

5. Sharing and Disclosure of Information

We may share your personal information under the following circumstances:

• Service Providers: We may engage third-party companies to perform tasks on our behalf (such as payment processing, email delivery, or analytics) and will share your information with them only to the extent necessary to perform their services.
  
• Business Transfers: Information about our users may be disclosed or transferred in the event we merge with, are acquired by, or sell some or all of our assets.
• Legal Obligations and Security: We may disclose your information if required by law, in response to valid requests by public authorities, or when necessary to protect our rights, privacy, safety, or property (or those of others).
• With Your Consent: We may share your information for any other purpose disclosed to you or with your explicit consent.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not immediately possible, we will securely store your personal information and isolate it from further processing until deletion is feasible.

7. Your Data Protection Rights

Depending on your location and subject to applicable law, you may have the following rights regarding your personal information:

• Access: The right to request access to your personal information.
  
• Correction: The right to request that we correct any inaccuracies in your personal data.
• Deletion: The right to request the deletion of your personal data.
• Restriction: The right to request that we restrict the processing of your personal data.
• Objection: The right to object to our processing of your personal data.
• Data Portability: The right to receive a copy of the personal data we hold about you in a structured, machine-readable format.
• Withdrawal of Consent: If we collected and processed your personal information with your consent, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us at phil@innovationtheory.com. We will consider and act upon any request in accordance with applicable data protection laws.

8. Security of Your Information

We take reasonable precautions to protect the personal information we collect and maintain. However, no electronic transmission or storage of data can be guaranteed to be completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Children’s Privacy

Our Site is not directed to individuals under the age of 13 (or the relevant age of consent in your jurisdiction), and we do not knowingly collect personal information from children. If you believe that a child under the age of 13 has provided us with personal information, please contact us immediately at [your contact email] so that we can take the necessary steps to remove that information from our systems.

10. International Data Transfers

If you are accessing our Site from outside of the country where our servers are located, your information may be transferred to, stored, and processed by us or our service providers in other countries, which may have data protection rules that are different from your country. We will take necessary measures to ensure your personal information remains protected in accordance with this Privacy Policy.

11. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the most current version on our Site with the “Last Updated” date. Your continued use of our Site after any such update indicates your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
https://innovationtheory.com
5353 W Dartmouth Ave Ste 400 Denver, CO 80227
phil@innovationtheory.com