Short answers. If anything here is unclear, email phil@innovationtheory.com and a person will answer.
The Free Assessment, Hire an AI Employee and Contact forms each send what you type to Phil’s inbox and to a private Slack channel our team reads. It gets there through n8n, the automation service that delivers it.
You are not added to a mailing list, and no automated email is sent to you. The reply comes from a person.
The forms take links, never file uploads. If you tick the NDA box, we send you an NDA before you share anything confidential.
We do not sell or share what you send, and nothing you send is used to train an AI model.
Three things are kept in your own browser so they are there when you come back: your light or dark choice and anything you have half-typed into a form. They are not sent to us. Sending a form clears its draft.
If you arrive from one of our ads, the ad’s label (which campaign, which ad) is kept for that visit and sent with your form, so we know which ads bring real people. It names the ad, not you.
We use Google Analytics, with Google’s advertising features on, to see which pages are read, where visitors come from, and to reach people who have visited before. It sets cookies in your browser. We also use OpenAI’s ad measurement. Its code loads on our pages and records visits and form sends. OpenAI may also detect contact details you enter in our forms, like your email or phone number, and send them to OpenAI in scrambled (hashed) form, so it can match your visit to an ad. If you came from an ad, our server also tells OpenAI a lead came in, with OpenAI’s click code.
To opt out, you can block or clear cookies in your browser’s settings, or install Google’s Analytics opt-out add-on. Content blockers will stop both.
We also use Hotjar to see how pages are used: heatmaps of where people click and scroll, and recordings of page interactions. Everything typed into our forms is masked and never recorded. You can opt out with your browser’s cookie or content-blocking settings, or through Hotjar’s own opt-out.
We honor Global Privacy Control. If your browser sends a GPC signal, we treat it as an opt-out of ad tracking: Google’s advertising features are switched off for your visit and OpenAI’s ad measurement does not load. Basic analytics still counts the visit.
The fonts load from Google Fonts, so your browser asks Google’s servers for them.
Booking a call uses Calendly. Its script does not load until you click Book a Call, and what you give Calendly is covered by Calendly’s privacy notice.
Email phil@innovationtheory.com and tell us what you sent and where. Innovation Theory, Denver, Colorado.